Mission-Vission | Main Divisions | Industries Served | Services Provided | History | Our Logo

Our Mission

To serve the Philippines’  Hardware, Industrial, Construction, Products and Industrial Machinery and Heavy Equipment needs.

Our Vision

  • To adhere to our core corporate values of Hard Work, Strength, Integrity and Innovation.
  • To inspire our employees act like owners. Be accountable to the Up-Town Family and our business partners.
  • To supply quality products, good value to meet the specific needs of our customers.
  • To create mutual trust and beneficial partnership with our customers and partners.
  • To maximize the long term returns to shareholders while upholding our overall responsibility to our people and country.

Main Divisions

Handles the trading of a wide range of Hardware, Mill and General Construction items.

Handles the specialized Industrial, Engineering, Construction Product Lines exclusively distributed by Up-Town in the Philippines.

Handles the trading of various Industrial Machinery, Material Handling, Heavy Equipment, Trucks & Special Purpose.

We have branches nationwide.
See if we have a branch near you.
We’ll work to serve your needs as quickly and efficiently as possible.

Provincial Branches:

Up-Town Cebu
Suite 102 Orient Building, Cor. Echavez & San Miguel Sts., Cebu City
Email: cebu.ma@uptown.com.ph
Tel No.: +63(32) 233-9793
Fax No.: +63(32) 233-9787

Up-Town Davao

Door No. 3, RNC Building 2, J.P. Laurel Ave., Bajada, Davao City
Email: davaoma@uptown.com.ph
Tel No.: +63(82) 221-0148
Fax No.: +63(82)221-2060

Up-Town Cagayan De Oro
Door No. 6, Vicky Tan Building, Zone 3 Kauswagan Road, Cagayan De Oro City
Email: cagayan.MA@uptown.com.ph
Tel No.: +63(88)850-4367
Telefax No.: +63 (8822)723-835

Up-Town Iligan
Balan Bldg, Quezon Ave. Ext., Pala-O, Iligan City
Email: sbbenito@uptown.com.ph
Telefax No.: +63(63)-221-5234

Sales/Liason Offices:

Up-Town Bacolod
Door No. 7 RBM Building, Araneta St., Singcang, Bacolod City
Email: bacolod.MA@uptown.com.ph
Telefax No.: +63(34)-434-2081

Up-Town Dumaguete
No. 354 Lower Batinguel, Dumaguete City
Email: mnavarro@uptown.com.ph
Telefax No..: +63(35) 226-2904

Up-Town Ormoc
18-20 San Pablo St., Ormoc City
Email: ormoc.MA@uptown.com.ph
Tel No.: +63(53)-561-9309

Up-Town Zamboanga
311 Calle Paraiso Homes, Tumaga, Zamboanga City
Email: igenis@uptown.com.ph
Tel No.: +63(62)-985-1293

Up-Town Butuan

Door No. 5, Herodotus Chanjueco Apartment, Agusan Colleges Compound, Km. 3 Libertad, Butuan City
Email: butuan.MA@uptown.com.ph
Tel No.: +63(85)-342-1787

Industries Served

  • Steel and Smelting
  • Power Generation
  • Mining
  • Aggregate and Cement
  • Engineering
  • Food and Beverage
  • Pulp and Paper
  • Textile
  • Sugar and Derivatives
  • Petroleum and Petrochemicals
  • Automotive Assembly
  • Shipping and Land Transportation
  • Cigar and Cigarettes
  • Tire and Rubber Products
  • Coconut and Byproducts
  • Fertilizer
  • Utilities
  • Waterworks
  • Telecommunication
  • Semiconductor Industries
  • Other Allied Industries
  • Local Government Units
  • Government Agencies


Services Provided


With our diversified product lines, you can select from different brands of Hardware, Industrial, Construction, Automotive Products and Heavy Equipment to suit your budget and requirements. Enjoy competitive prices and narrow down the number of suppliers you deal with.


A Field Sales Engineer can be assigned to regularly visit you on-site to check on your requirements. An Office Coordinator can get your daily requirements by phone, fax or e-mail. These are your account officers who will give personalized service and prompt response to your inquiries and delivery requests.


For technical products, we provide free consultation and design. We also do installation and commissioning work for the items we supply.


Rush Delivery Requests at Night or on Weekends can also be accommodated.

Company History

UP-TOWN INDUSTRIAL SALES, INC. was founded in 1947 by Mr. Tan Tian Huay. Incorporated in 1968, Up-Town’s primary objective was to supply the Hardware and Mill requirements of the Philippines major industries.

From its humble beginnings as a galvanized iron sheet and pipe fittings importer, Up-Town advanced to become the Philippines’ largest marketing organization for Hardware, Industrial, Construction Products, Industrial Machinery, Weighing and Heavy Equipment.

With 67 years of business experience, Up-Town is consistently ranked among the Philippines’ TOP 1000 Corporations. From a small two storey office in downtown Manila, Up-Town now has 10 branches nationwide to serve you.

Our Logo

Our logo adopted a sign similar to the rainbow and the rays of the sun. A rainbow presages rain and rain connotes abundance and hope. The three different colors in the prism represent our three main divisions: The General Hardware Division,
The Industrial Products Division and the Industrial Machinery and Heavy Equipment Division.

The industries on both sides of the logo symbolize our clients to whom we have given our unwavering service. The hard hat represents our corporate commitment to hard work, integrity and accountability.

In totality, the logo symbolizes our thrust to create a bright future for our company, our people, our customers, our country while entrusting our business in the hands of our Almighty God.